Privacy · Last updated October 28, 2026

SoberTrail Privacy Policy

This policy covers the SoberTrail iPhone app, this website, and messages you send through feedback and developer chat. SoberTrail is operated by Jorge Avila (“SoberTrail,” “we,” “us,” or “our”).

Your personal record stays on your iPhone. Purchases, optional app usage events, website requests, feedback, and developer chat are handled as described below.

Your record stays on your device

SoberTrail does not require an account for your personal record. Your day entries, reflections, notes, journey settings, typical alcohol spend, custom milestones, and counting preferences are stored on your device. We do not operate a cloud account or sync service for that record. Depending on your iPhone backup settings, Apple or a backup you control may retain a copy. SoberTrail cannot access or restore that backup for you.

You can export a copy or erase your record in the app. An export is a file you choose to share, not a backup you can import into SoberTrail. Deleting the app, resetting your device, or losing access to it may also remove local information. A purchase restore restores eligible access, not a deleted record.

Optional app analytics

SoberTrail uses PostHogfor limited app usage events that help us improve the app. This setting is on by default and can be turned off in the app's Privacy settings. Turning it off stops future optional events and resets the app's analytics identifier. It does not automatically erase information already processed by PostHog.

Events can include a pseudonymous app identifier, the app screen or action used, limited device and app context (app version, iOS version, and device model), the country of your App Store account, the App Store prices of the plans shown to you, and crash reports describing the error and where in the app it happened. Location is not looked up from your network connection. We do not send your day entries, notes, reflections, exact journey dates, drink or spending amounts, estimates, or export contents. Session replay and automatic screen and interaction capture are off. We do not create an identified person profile or use these events for targeted advertising or tracking across unrelated apps. See PostHog's privacy policy for how it handles information it receives.

Onboarding events can include the preset choices you select for how you found the app, your goal and motivation, counting style, typical drink type, and commitment length. They can also record whether you chose to start today or earlier, entered or skipped a spending baseline, and enabled a reminder. We do not send obstacles, typed answers, commitment text or signatures, exact dates, drink counts, or spending amounts.

Purchases

Apple processes App Store purchases, subscriptions, refunds, and payment details. SoberTrail uses RevenueCat to check whether Full access is active. RevenueCat may receive a pseudonymous app user identifier, purchase and entitlement information, and technical details needed for that service. If you arrived from an Apple Search Ads ad, the app also sends RevenueCat an anonymous token from Apple so the campaign can be credited; it does not identify you and does not use the App Tracking Transparency prompt. We do not receive your full payment-card information.

Notifications, device features, and sharing

Optional notifications provide reminders and summaries. If enabled, Face ID or Touch ID protects access through Apple's local authentication system; SoberTrail does not receive your biometric template. You control these permissions through the app and iOS Settings.

Exports and images are shared only when you choose to use the system share sheet. The app does not upload your record to us. Another app or service you select may receive what you choose to share under its own policies.

Feedback and developer chat

You can send feedback or message the developer in the app without an account or email address. FeedbackLine uses a private identifier to keep your feedback and conversation together.

We receive what you write and any phone or app details you choose to attach. Your tracking record and purchase identifier are not attached automatically. Please share only what is needed for your message.

New feedback starts private. We may publish it on the board so others can read, vote, and comment. Comments on published feedback are visible to other visitors. Developer chat stays private between you and the developer.

Feedback and chat are stored online, separately from your local tracking record. Erasing that record or deleting the app does not delete them. We keep them as needed to answer you, run the board, and meet legal obligations. To ask about or request deletion of this information, email support-sobertrail@mobiumlabs.com. We may need details to find your feedback or conversation, and some records may need to be retained.

This website

When you visit sobertrail.mobiumlabs.com, the services that deliver and secure the website may process technical request information such as your IP address, browser, requested page, and access time. This website has no account forms or advertising pixels. The dates, amounts, milestone names, calendar entries, and writing you enter in the browser tools stay on the page and are not sent to us or our analytics provider. Copying, printing, or downloading a result creates a copy you control; review it before sharing it elsewhere.

Android waitlist

If you join the Android waitlist, we store your email with Resend to notify you when SoberTrail is available for Android and share any early launch offers. We also send a short confirmation when you join. Resend processes the email and its delivery status; confirmation open and click tracking are disabled. Joining does not create an app account or subscribe you to a newsletter. We do not attach a personal tracking record to your email or send it to our analytics provider. There is no promised Android release date.

We keep your email until you ask us to remove it or we close the list. To leave the list or request deletion, email support-sobertrail@mobiumlabs.com. Launch updates and offers will include an unsubscribe link.

Website analytics

We use PostHog in cookieless mode to count visits, App Store clicks, and successful Android waitlist signups. We also count tool use, copy and share actions, print and download requests, Download button placement, and fixed signup error categories. It does not set analytics cookies or use local or session storage. We send published page paths, referring website domains, approved campaign labels, and general browser and device information. PostHog processes technical request information to generate temporary visitor identifiers; raw IP addresses are not stored with these events. Session replay and automatic capture of clicks and forms are disabled. We do not send tool inputs, results, journal text, or email addresses through analytics. See PostHog’s privacy policy.

If you arrive through one of our campaign links, the download button passes a short label naming the site you came from, such as Instagram, to the App Store. That lets us see in App Store Connect which campaigns lead to downloads. The label is kept only while the page is open and does not identify you. Apple handles App Store information under its own privacy policy. Website analytics are separate from the analytics settings in the iPhone app.

Security

Your record is stored in the app's private storage on your iPhone. Optional device unlock can add another barrier when opening the app. We use reasonable measures to protect the services we control, but no device, website, or transmission is completely secure. If you export your record, its protection also depends on the service you choose.

Sharing, retention, and requests

We use Apple for App Store services, PostHog for optional app events and cookieless website measurement, RevenueCat for purchase access, providers that deliver and secure this website, and FeedbackLine for the optional feedback board and developer chat. These providers may process information in countries other than yours. We do not sell your personal information. We may disclose information if required by law or to protect people and the service.

Local records remain on your device until you remove them, subject to backups you control. Erasing them does not cancel an Apple subscription or remove purchase history, remote feedback or chat, or information already held by service providers. You can ask us about feedback or chat, or request access to or deletion of information we hold about you. We will respond as applicable law requires; we may need information to locate your request and may have to retain some records. For information held by Apple, use its privacy controls. Contact us at support-sobertrail@mobiumlabs.com.

Changes and contact

We will update this policy and its date when our practices change and provide additional notice when required. For privacy questions or requests, email support-sobertrail@mobiumlabs.com.